AI Insights · Timothy · March 2024
Top 5 Social Apps on Android in Colombia - Q1 2024
An overview of the performance of the top 5 social apps on Android in Colombia during the first quarter of 2024, based on Sensor Tower data.
During the first quarter of 2024, the top 5 social apps on the Android platform in Colombia showcased diverse performance trends in terms of downloads, revenue, and active users. Here's a closer look at how each app fared based on data from Sensor Tower.
Facebook Lite experienced fluctuating weekly downloads, peaking at around 279K in early March. Its weekly active users showed a general upward trend, starting at approximately 8.4M in the first week of January and reaching about 8.5M by the end of March.
TikTok saw a peak in weekly downloads in mid-January with approximately 283K. Weekly revenue steadily increased, reaching around $10K in mid-March. The app maintained a high number of active users, fluctuating around the 9.5M mark throughout the quarter.
Instagram had relatively stable weekly downloads, with a slight peak of approximately 166K at the beginning of January. Revenue also showed minor fluctuations, peaking at around $3.7K at the end of February. The app's active users steadily increased, starting at 18.1M and reaching about 18.6M by the end of March.
Facebook experienced a peak in weekly downloads in early March with about 174K. Revenue varied, peaking at approximately $3.2K at the end of February. The number of active users remained relatively stable, hovering around 15.1M throughout the quarter.
Instagram Lite had a peak in weekly downloads in late January with about 111K. The app's active users steadily increased from around 413K in early January to approximately 476K by the end of March.
For more detailed insights and data, you can visit Sensor Tower.